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PRODUCT MARKETING CONSULTANCY FOR B2B SAAS
POSITION YOUR PRODUCT TO LEAD AND WIN YOUR MARKET
Troubadour helps helps you narrow down on your best-fit buyer, write clear messaging that spotlights your value, and build a movement that grabs the attention of customers.
Trusted by B2B startups and scale-ups backed by investors like Y Combinator, Octopus Ventures and LocalGlobe.
PRODUCT MARKETING IS HARD
YOUR PRODUCT IS AWESOME, BUT YOU'RE NOT GETTING THE TRACTION YOU WANT.
You're unsure which buyers you should - and shouldn't - be targetting
You're unsure how to prove your value, be clear and connect with buyers through messaging
You're trying to differentiate from competitors in crowded markets
WE'LL SOLVE YOUR PRODUCT MARKETING CHALLENGES
WORK WITH EXPERIENCED PRODUCT MARKETERS TO FIGURE OUT YOUR POSITIONING & MESSAGING FAST
POSITIONING & MESSAGING
GET CLEAR ON YOUR BEST-FIT BUYERS AND BUILD CATEGORY AUTHORITY
Narrow down on your ideal buyer segments, uncover your most compelling value propositions, and create messaging which makes your unique product value clear to best-fit buyers within seconds of them hitting your website.
MARKET RESEARCH
UNDERSTAND YOUR BUYERS, COMPETITORS AND MARKET OPPORTUNITIES
Do the research to understand your buyers and markets inside out. Discover the triggers that push your ideal buyers to search for your solution, find gaps in competitor offerings which your product can uniquely fill, and figure out which markets make most sense to target.
SALES ENABLEMENT
CREATE THE SALES TOOLS TO CLOSE AND WIN MORE DEALS
Build a master sales deck that prepares you for every type of meeting and call, and create a suite of product collateral to build trust with stakeholders across the sales journey. Get your team aligned on product messaging and answers to buyer objections, and speed up the sales cycle.
TESTIMONIALS
HEAR WHY OUR CLIENTS LOVED WORKING WITH US
"Craig's work on our positioning and messaging moved the dial. He got the whole team aligned on narrowing our target segments and ICP, and nailed down our value props with a clarity and brand voice that really connects with buyers. Craig was a pleasure to work with; I'd definitely recommend Troubadour!"
Paul Teather
CEO, Amplyfi
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