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PRODUCT MARKETING CONSULTANCY FOR B2B SaaS
CREATE PRODUCT MESSAGING THAT CLICKS WITH BUYERS RIGHT AWAY
Troubadour helps you develop clear positioning and messaging so your most promising buyers will know your product differentiators and value in seconds.
Trusted by B2B startups and scale-ups backed by investors like Y Combinator, LocalGlobe, Octopus Ventures and Playfair Capital.
THE PROBLEM
YOUR PRODUCT IS AWESOME, BUT YOUR MESSAGING DOESN'T RESONATE WITH BUYERS.
You're trying to figure out which buyers you should - and shouldn't - be selling to
You're not sure how to show your product's value to potential buyers
You're unsure how to translate a technical product into human messaging
THE SOLUTION
WE HELP BUILD YOUR POSITIONING AND MESSAGING SO YOUR PRODUCT RESONATES WITH BUYERS
POSITIONING
NARROW DOWN YOUR TARGET MARKET - AND STAND OUT TO BUYERS
Together we'll explore the component of your ideal customer profile and uncover your product's competitive differentiators - to help you focus on which customer segments you should target with product positioning that creates a favourable impression in the minds of your audience.
COPYWRITING
WRITE CLEAR PRODUCT COPY WITH A HUMAN TONE OF VOICE
We’ll write your copy with a personality that connects with buyers, brings clarity to your product capabilities, and helps you stand out from competitors. Does awesome SaaS tech sound like a robot in a job interview? We don’t think so.
MESSAGING
CREATE MESSAGING THAT SPOTLIGHTS YOUR PRODUCT'S UNIQUE VALUE
We'll map customer jobs, pains and needs to your awesome product features so we can identify the most compelling value that will get target buyers yearning to find out more.
TESTIMONIALS
HEAR WHY OUR CLIENTS LOVED WORKING WITH US
"Craig's work on our positioning and messaging moved the dial. He got the whole team aligned on narrowing our target segments and ICP, and nailed down our value props with a clarity and brand voice that really connects with buyers. Craig was a pleasure to work with; I'd definitely recommend Troubadour!"
Paul Teather
CEO, Amplyfi
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